London-based firm Bloom has signed as the exclusive licensing agency for Designers Guild.
Established in 1970 by Tricia Guild, Designers Guild is a home fashion and lifestyle brand.
The new partnership will see Bloom work with Designers Guild to help grow the brand’s licensing presence, as well as work with new partners to help carry the essence of the brand in to new product areas.
“It has always been my vision to create a total lifestyle at Designers Guild and I am excited at the prospect of working with a variety of interesting new disciplines to create products that will further broaden the Designers Guild portfolio,” said Tricia Guild OBE, founder and creative director of Designers Guild.
With more than 65 per cent of its turnover over seas, Designers Guild plans to continue its worldwide expansion.
Libby Grant, director at Bloom, added: “We are incredibly honoured that Designers Guild has chosen to become our first client and to be representing such an institution in design.
“We look forward to adding to Designers Guild own range of products through new licensed partners across the fashion and lifestyle categories.”