London based licensing agency Bloom has signed a deal to represent Happy Jackson in the UK.
The firm aims to extend the brand into apparel, accessories and home and a new ‘Pugs Got Hugs’ style guide will be showcased at the Las Vegas Licensing Expo next week.
"Happy Jackson is such a fun brand to work on," said Libby Grant, director at Bloom.
"With its already proven success in stationery, greeting cards and gifting we are excited to be working with Giles and Heather on the next phase of licensing where we will see Pug take center stage in his very own collection"
Happy Jackson is a collaboration between designers Giles Andreae and Heather Flynn that focuses on 'big colours, playful words, fun patterns and quirky editorial edge.'
“We are delighted to be working with Bloom on introducing Happy Jackson to the world of fashion," said Andreae and Flynn.
"Libby has clearly had enormous experience and success in this category, particularly with Hello Kitty and Mr Men, and we are confident that she can bring some of her magic to our little pug."