Bluebird Brands has welcomed an experienced executive from the gifting and collectables sector as its new business development manager.
Vicky Lee (pictured) most recently spent three years with Xystos in the same role, while she has also held positions at Mamas & Papas and Russ Berrie.
In her new role, she will be responsible for identifying new prospects and developing existing brands within the Bluebird portfolio - including Bang on the Door Fabric Animals, Pip & Co, Goochicoo and Monkey among others.
"We are delighted to have Vicky on board," said brands and licensing director, Rachel Needs. "She brings a wealth of experience with her and will be a very valuable member of the team."