Creative and design company Bluebird Brands is to feature the Over the Moon character Pip on a variety of licensed products.
The new deal will see Bluebird develop a line of Pip mugs, coasters, purses, wallets and umbrellas, launching at Spring Fair next February before hitting retail in spring/summer 2010.
"The artwork for Pip is fantastic and the brand is very strong, so we are delighted to be working on these new products," said Rachel Needs from Bluebird.
Licensing agent Kirsty Guthrie, from KJG, added: "This is a fantastic deal and adds to the growing buzz surrounding Pip. I'm looking forward to building on this success and developing the brand across all sectors."
Pip is already a hit in the greetings cards sector - with the range stocked in over 500 outlets. Pip also features heavily on Moonpig.com.