Japanese pop culture brand, Tokidoki is joining Blueprint's stationery line-up, after the licensee struck a deal with agency Bloom.
Meaning 'sometimes' in Japanese, Tokidoki has built up a worldwide following with its larger than life characters and designs showcased on products including apparel, handbags, cosmetics, accessories and collectable toys.
Blueprint has developed a range of stationery including pens, pencils, notebooks, ringbinders and back to school bags aimed at teen girls. It will launch across High Street retailers including Topshop, Boots, Primark, independents and other retailers later this year.
"Blueprint is thrilled to be working with Tokidoki developing stationery and bags," said Lisa Shand, MD at Blueprint. "The licence fits perfectly into our portfolio and allows us to create fun, quirky, quality products for the on trend teen market. We are extremely encouraged by the early response from our customers."