Blues Clothing picks up Ben & Holly's Little Kingdom - Licensing.biz

Blues Clothing picks up Ben & Holly's Little Kingdom

Apparel specialist also extends Peppa Pig deal with eOne Family.
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Entertainment One Family has inked a deal with Blues Clothing for Ben & Holly's Little Kingdom and Peppa Pig.

The firm has added Ben & Holly to its portfolio for the first time, while the agreement for Peppa Pig extends its existing licence for a further three years in the UK.

The deal - which runs from January 2013 until 2014 - will see Blues create leisurewear for Ben & Holly exclusively for the UK. The line will include casual clothing, knitwear, outerwear and swimwear.

Meanwhile, the deal extension for Peppa Pig runs until the end of 2014.

"Everyone at Blues Clothing is extremely proud and excited to be cementing our partnership with eOne, and having these fantastic pre-school properties in our portfolio," said Patrick Bailey, commercial director at Blues. "We look forward to designing many more great apparel lines for them over the coming years."

Hannah Mungo, head of UK licensing at eOne, added: "Our relationship with Blues has spanned seven years and we're always impressed with the quality of clothes they create. We are confident that they will produce a stand out range of apparel for Ben and Holly and will continue to innovative with their Peppa Pig ranges."

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