Turkish telecoms provider BN Telecom has been enjoying significant uplift in usage since beginning a new promotional campaign featuring Gummy Bear.
The firm has been using the character to promote its directory enquiries service, which has apparently led to a surge in usage and also had a knock on effect of boosting sales of Gummy Bear products throughout Turkey.
This is the latest in a series of European promotions to feature the brand - which is handled by AT New Media - with partners such as Ifantis in Greece and McDonald's in Germany seeing uplifts in sales following activity.
AT is now looking to extend the brand's commercial potential in the UK, with promotional expert Richard Pink of Pink Key Consulting on board to help.
"BN Telecom is enjoying massive success through its association with Gummy Bear and we are actively seeking UK partners that want to replicate this through tapping into the astonishing levels of popularity the brand enjoys," said Simon Kay of AT New Media. "Having Richard Pink on board will help enormously as he is very experienced in the promotional field and will be a huge asset as we look to extend the brand into the UK market."