Bo on the Go heads to CITV

Decode property gets moving in the UK, while further licensing deals signed.
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Decode Enterprises has sold Halifax Film's pre-school series Bo on the Go to CITV in the UK.

In addition, the company has also scored two licensing and merchandising deals: Brandzoo is on board as agent for the UK, while France Televisions Distribution is the agent for France.

CITV has also re-voiced the character Bo to cater for a UK audience.

"Parents often feel guilty about the time children spend watching TV, so we have a responsibility to those parents to make sure we develop a trust that we can educate and entertain their children and Bo on the Go ticks all of those boxes," said Emma Tennant, controller of ITV3 and the CITV Channel.

"I am thrilled to have acquired a programme that not only promotes an active lifestyle, but also instills an active mind in children from an early age."

Neil Court, president of Decode, added: "We're incredibly pleased to have CITV as our UK broadcast home for Bo. In her irresistable way, Bo encourages kids to get up and get moving, a very timely theme for pre-school broadcasters around the world."


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