Hit Entertainment character Bob the Builder has launched a campaign to reach the Christmas number one spot in the UK with new single Big Fish Little Fish from new album Never Mind the Breeze Blocks.
The single, which bookmaker William Hill is betting joint second favourite at 10-1 to reach the coveted position, is just behind The X Factor winner and alongside Take That and Boyzone.
Big Fish Little Fish is voiced by Neil Morrissey (pictured) and is due for release on November 24th by Universal Music.
The music video was produced by Hot Animation in the UK and sees Bob and his crew recreating the 'big fish, little fish, cardboard box' rave moves from the early 1990s.
The video is currently airing exclusively on the Cbeebies website and attracted 125,000 hits in the first week and is also broadcasting on Cbeebies. A full TV and radio launch is planned from the release date.
The single and album release mark the beginning of a year-long campaign in the UK to celebrate the tenth anniversary of Bob the Builder. The campaign will feature DVD specials, events and brand new ranges of consumer products.
2009 will also herald a new programming look as Bob moves into CGI animation for the first time and is due to broadcast in late 2009.