Bob the Builder heads to Mexico in new HIT Entertainment deal - Licensing.biz

Bob the Builder heads to Mexico in new HIT Entertainment deal

The children's entertainment company has teamed with Mexico's Televisa to bring the reimagined CGI series to kids across the territory.
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Bob the Builder is heading to Mexico to air on the country’s leading free to air broadcaster, Televisa.

HIT Entertainment has partnered with the network to bring the reimagined television series to 20 million households across the territory.

The launch of the series on Televisa will expand HIT’s partnership with network, which already airs Thomas and Friends.

“We are honoured to be selected as the broadcasting partner for the highly anticipated Bob the Builder series in Mexico and we are looking forward to growing our already thriving partnership with Fisher-Price,” said Maca Rotter, managing director, global consumer products, Televisa.

“Its content portfolio has been incredibly impactful in helping us build out our popular pre-school programming block.”

Televisa has been the chosen network to bring a host of HIT’s core properties to the region.

“As we expand our relationship, they will be instrumental in helping us introduce the new Bob the Builder series to kids and parents in Mexico,” said Claudia Scott-Hansen, group director, broadcast, Mattel, The Americas.

“We are aligning our best possible partners, including Televisa, to enable us to share the reimagined Bob the Builder programme with families across the globe.”

The new CGI Bob the Builder will air on Televisa in 2016 and will see Bob continue to bring the world of construction to life for kids, with new locations and heroes.

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