Bob the Builder heads to new territories

Deals have been struck with broadcasters in Australia, Russia, Norway, Portugal and Turkey.
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Mattel Creations has signed a raft of new international deals for the first series of its new Bob the Builder series.

The show has been snapped up by Australia FTA TEN/ELEVEN, Portugal's Dreamia-Panda, Norway's NRK – Super, Russia's Karusel and ATV-Minika in Turkey.

The first series recently launched in several territories with France 5, Netherlands' Z@pplin, Turner in the UK, Germany's Super RTL and MiniMini in Poland enjoying high ratings,

Bob the Builder is also now the top pre-school show in France as well as a top five pre-school show in the UK, Germany, Poland and the Netherlands.

“We are absolutely thrilled to have such a high quality programme like Bob the Builder in our Kid’s block on TEN/ELEVEN," said Cherrie Bottger, network head of children’s programming, Australia FTA TEN/ELEVEN.

"The Network has always been in the front of entertainment offering to Australia’s young viewers”

Christopher Keenan, senior vice president global content and executive producer at Mattel Creations, added: “Bob the Builder continues to build momentum across many new markets and, as our stories get bigger, so too does our global reach."

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