Since its launch on September 1st on Channel 5’s Milkshake, the new Bob the Builder series is already showing significant TV ratings.
The new CGI-animated series has delivered double the average TV channel ratings achieved in this period on Milkshake and the viewership is growing week on week.
The ratings have increased by an impressive 271 per cent since launch.
“We are delighted by the early response from our viewers to the new Bob the Builder series," said Jessica Symons, head of children’s at Channel 5.
"We knew that Bob’s enduring appeal as well as the exciting new look and dynamic content would capture our audience and the ratings at this early stage are hugely encouraging. The construction theme at the heart of the show, alongside the core values of teamwork, positivity, and learning are a winning combination with our pre-schoolers. We look forward to many more episodes of Bob the Builder."
Kate Schlomann, HIT Entertainment’s VP global brand marketing, added: “It’s fantastic that the new Bob the Builder series is resonating so strongly with a new generation of fans and demonstrates that the values of the show are still hugely popular within this pre-school target market.
"2016 will see the expansion of Bob the Builder consumer products with exciting cross category licensing partners on board including the launch of a range of toys rolling out in autumn, creating a truly immersive construction experience for pre-schoolers as they interact with Bob’s world above and beyond the on-screen content.”