Bon Bon expands Disney lines

Confectionery firm readying further products based on new and core franchises.
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Bon Bon Buddies is launching a range of merchandise next year based on new and core Disney brands.

The firm has worked with Disney for the last seven years. It will develop products for a number of films and TV series for the kids, tween and teen markets which will include Wall-E, Disney Princess, Disney Fairies, Hannah Montana and High School Musical, plus predicted hits for 2009 Camp Rock and Toy Story 3.

"We now have some of the best kids and tween ranges for 2009," said licensing, design and innovations director at Bon Bon Buddies, Pauline Howarth. "We're delighted to work again with Disney as we have a successful history together and look forward to developing great products showcasing our new Disney characters.

"Our number one prediction for the 2009 tween market is Camp Rock. It's going to be a big seller following on from the popularity of High School Musical. Fans will enjoy a rock n roll adventure."

Bon Bon Buddies is one of Europe's leading suppliers of licensed confectionery and biscuits, working with more than 20 licensors.

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