Bonnie Marcus Collection expands into the UK - Licensing.biz

Bonnie Marcus Collection expands into the UK

US stationery designer makes UK move with new collection.
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Parragon and Bonnie Marcus have confirmed the UK launch of a lifestyle publishing programme that, for the first time, extends the illustrations and designs of the Bonnie Marcus Collection into books and content driven stationery products in the UK.

Following the successful launch of the collection in North America in autumn 2013, the UK collection will be available from March 2014, and will include a broad spectrum of titles for fashion-conscious teens and busy ladies of all ages. From beautifully designed and illustrated pocket puzzle books to notebooks, food journals, fashion journals, cookbooks and more.

Bonnie Marcus, president, explained: “For the past ten years, my stylish stationery collection has revolved around our tag line, where fashion meets paper. This exciting new collection of lifestyle publications is a natural extension of our brand, and I am looking forward to working with Parragon to launch our new collection in the UK.”

Vickie Voss, head of reference & lifestyle publishing at Parragon, added: “Parragon first met Bonnie Marcus at the New York Stationery Show in 2012, and we saw that her designs and approach to product was perfect for an extension into books. 12 months later, we are delighted to bring Bonnie Marcus’ stylish designs to the UK.”

The deal was brokered by HAP Consulting.

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