Boo - The World's Cutest Dog heads down under for new partnerships - Licensing.biz

Boo - The World's Cutest Dog heads down under for new partnerships

Caprice Australia, Jasnor, Target Australia and Outliving become first Australian licensing partners for the cute canine
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Knockout Licensing has secured the first licensing partners in Australia for Boo - The World's Cutest Dog.

The cute canine has over 7.4 million Facebook fans and will now be appearing down under on bedding, clothing, homeware and as plush.

Caprice Australia will manufacture and market a range of Boo bedding, bags and luggage as well as clothing including underwear, swimwear, sleepwear, headwear and footwear.

Elsewhere, premium Boo plush toys from Gund will be distributed by Jasnor while Outliving has been granted the license to create and sell Boo giftware and homewear products.

Australian retailer Target Australia will also create an exclusive line of Boo Girls Outerwear and the region will welcome a range of Boo books from Hardie Grant Books including Boo Paperdoll Set and Boo's ABC.

All four deals were brokered by Grahame Allan Company Pty Ltd with Knockout Licensing on board as sub-agent.

“We are looking forward to seeing wonderful Boo licensed products at Target Australia, major department stores, and other retailers very soon,” said Knockout Licensing co-president Grahame Allan.

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