Boo - The World's Cutest Dog heads down under for new partnerships

Caprice Australia, Jasnor, Target Australia and Outliving become first Australian licensing partners for the cute canine
Publish date:
Social count:

Knockout Licensing has secured the first licensing partners in Australia for Boo - The World's Cutest Dog.

The cute canine has over 7.4 million Facebook fans and will now be appearing down under on bedding, clothing, homeware and as plush.

Caprice Australia will manufacture and market a range of Boo bedding, bags and luggage as well as clothing including underwear, swimwear, sleepwear, headwear and footwear.

Elsewhere, premium Boo plush toys from Gund will be distributed by Jasnor while Outliving has been granted the license to create and sell Boo giftware and homewear products.

Australian retailer Target Australia will also create an exclusive line of Boo Girls Outerwear and the region will welcome a range of Boo books from Hardie Grant Books including Boo Paperdoll Set and Boo's ABC.

All four deals were brokered by Grahame Allan Company Pty Ltd with Knockout Licensing on board as sub-agent.

“We are looking forward to seeing wonderful Boo licensed products at Target Australia, major department stores, and other retailers very soon,” said Knockout Licensing co-president Grahame Allan.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.