Boom Licensing picks up first deal

New agency signed by Signature Design Archive to develop brand in Europe.
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Start up agency Boom Licensing has bagged its first deal - with the London-based firm being charged with expanding the Signature Design Archive brand into Europe.

Australian-based Signature Design Archive is the exclusive holder of the rights to the design archive of wallpaper and fabric designer, Florence Broadhurst.

Boom - set up by former Beanstalk exec Anna Cartwright - will be looking to secure licensing partners across a range of luxury lifestyle categories. This will include apparel and accessories, homewares and social expression.

"The Florence Broadhurst archive is a true treasure trove of beautiful design inspiration," said Cartwright. "The brand is phenomenally popular around the world. We are delighted to be involved in increasing the awareness of this rich archive with new customers across Europe."

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