Boutique agency Boom Licensing is to represent the Scandinavian designer, Lotta Jansdotter, in the UK.
The firm has been appointed by New York-based Moxie & Co has part of the international expansion of the licensing programme for Jansdotter.
Jansdotter (pictured) uses organic pattern designs, plus stencil printing, sewing and stretches, creating a host of modern designs.
The brand is already well established in the US and Japan, with a broad home programme including rugs, fabrics, tableware and candles.
Boom will be working with the brand to secure UK lciensing partners across luxury home and gift categories.
Anna Cartwright, owner of Boom Licensing, said: "Lotta's designs are fresh, simple and beautiful. Her make it yourself, organic attitude is very relevant to today's consumers."
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