Boost for Disney's mobile presence

Development studio in Prague increased in size as Walt Disney Group looks to invest further in sector.
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Mobile is becoming an increasingly important part of any large company's licensing strategy - something which Walt Disney Internet Group has reacted to by strengthening its presence in the sector.

The company has extended its mobile games business by increasing the size of its development studio in Prague. It will become WDIG's largest European location for the global development of mobile games and supports the overall company's growth strategy.

Now known as Disney Mobile Games Studio, the company is planning to increase the staff headcount by autumn 2008.

"The mobile gaming market is developing at a rapid pace," said Cindy Rose, senior VP and MD of WDIG Europe, Middle East and Africa. "With the strength of Disney's brand, the depth of our content offering and our mobile gaming expertise, we feel that we are well positioned to capitalise on the growth potential of this sector across the EMEA region."

Recent research has found that the mobile games industry is expected to reach $8.4 billion in 2010, compared to $2.1 billion in 2006.

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