Born to Shop expands into pet sector

Lifestyle brand teams with Kimm and Miller for new line of pet goods.
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Humorous lifestyle brand Born to Shop has expanded into the pet sector, securing a deal with gift company Kimm and Miller.

The firm has launched a range of cat and dog toys, collars, blankets, beds and feeding bowls - all presented in the Born to Shop style.

"Born to Shop fans are very dedicated to our humorous lifestyle brand, and we are pleased to bring them something new and exciting - but this time it's for their furry friends," said Allison Myers, licensing manager at Paper Island.

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