Born to Shop goes mobile

Lifestyle brand to roll out new line of mobile accessories.
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Born to Shop has teamed up with Premium Mobile Accessories for the launch of a new branded line of mobile products including lanyards, phone socks and danglers.

The line already has confirmed orders from Tesco Mobile and the firm is confident it can be a success.

"I had various enquiries for the mobile accessories licence at Brand Licensing 2007, but PMD really stood out as showing commitment to the brand," said BTS' licensing sales manager, Allison Myers.

"Their drive and enthusiasm for Born to Shop is endless and we are very pleased to see their hard work rewarded with good orders from key retailers."

The deal follows Born to Shop's move into the car accessories market, recently sealing a deal with Halfords. The initial product launch will include tax disc holders, a seat belt comforter and car danglers.

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