Born to Shop heads to India - Licensing.biz

Born to Shop heads to India

Local agent Extend Brands nets an apparel DTR and a tablewares deal for Paper Island.
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Paper Island has announced two Indian deals for its humorous female lifestyle brand Born to Shop.

Stylo Tablewares will make melamine tableware while the Indian store chain Lifestyle will make clothing.

Indian agent Extend Brands brokered the deals.

“There are great opportunities to grow brands in India” said Allison Myers licensing manager for Paper Island Brands.

“Our agent Extend Brands, know their territory well and have built some solid retailer relationships. We are keen to make the most of the opportunities in such a vibrant country.”

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