Born to Shop targets craft sector - Licensing.biz

Born to Shop targets craft sector

Crafting and scrapbooking products on the way after deal with Docrafts.
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Lifestyle brand Born to Shop will be boosted with a new range of crafting and scrapbooking products following the appointment of Docrafts as papercraft licensee.

"We are thrilled to be working with the Born to Shop brand, launching a comprehensive papercraft range in 2010," said Becks Fagg, head of product at Docrafts. "We feel this brand resonates with our audience. Its unique humour and lifestyle appeal will be a key addition to our brand portfolio and we look forward to a successful partnership and deliciously distinctive product ranges."

Allison Myers, licensing manager at Paper Island, added: "We can see that the papercraft industry has grown in popularity over the past year or two, and we are very happy to be working with Docrafts to fulfil this vital category. Fans of Born to Shop will be over the moon, as it's something they have been asking for."

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