BOYS MONTH: 4Kids confirms Dinosaur King toy partners

Upper Deck, Giochi Preziosi, Vivid, Famosa and Concentra all signed up.
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4Kids Entertainment International has secured toy distribution for its Dinosaur King property in several key European countries.

The toy line will be distributed by Upper Deck in Germany, Austria, Switzerland and the Benelux countries, with further distribution to be handled by Top Toy in the Nordic countries.

Meanwhile, Giochi Preziosi will look after France and Italy, Concentra will handle Portugal and Famosa takes Spain. As previously revealed, Vivid Imaginations will distribute the toy line in the UK.

The toys will be sourced from master toy licensee Playmates and are expected to hit European retail in spring 2009.

The product line emulates the TV series and enables children to battle their own dinosaurs (there are 100 to start with) through collectable cards, figures, spinning tops, remote controlled dinosaurs and mechanised figures.

Toys include exclusive trading cards from Upper Deck with each sku and feature a trading card swiper, role-play items and play-sets in the form of dinosaur heads.

"We are very excited to be bringing together this powerful line-up of companies to distribute Dinosaur King toys," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment. "Momentum for Dinosaur King is building steadily across Europe and this will help fans to bring their favourite show to life."


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