BOYS MONTH: Ben 10 licensees awarded

MV Sports and Egmont pick up accolades for ranges based on Turner's boy brand.
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A brace of Ben 10 licensees have picked up consumer awards for their product ranges.

Toy partner MV Sports has scooped a Right Start Best Toy Award for its Ben 10 Omnitrix Scooter, picking up Best Use of Character. The awards are given following the testing of hundreds of toys by parents and children and are based on how good the toy is in terms of quality and play value.

In addition, Egmont's 10 Minute Tales range has been awarded Gold in the Books and Publications category at the 2012 Practical Pre-school Awards. The Ben 10 Alien Force 10 Minute Adventure as one of six brands in the collection.

"These awards are especially significant as they are voted for by UK consumers whose opinions are formed on the basis of their experience of the using and engaging with our licensed products," said Graham Saltmarsh, UK licensing director at Turner CN Enterprises. "We congratulate MV Sports and Egmont on their awards and their commitment to developing products that continue to raise the standards, not only within the ever evolving Ben 10 licensing programme, but for the licensing industry overall."


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