BBC Worldwide is utilising artwork inspired by the fourth and fifth Doctors for a new retro line of Doctor Who product.
Featuring some of the most popular images from the series, Bravado's adult t-shirts and hoodies will hit shelves in selected retailers - including HMV - in time for Christmas.
In addition, Half Moon Bay will be using retro visuals, producing gift items set to launch by spring 2010. The range will initially include mugs, bags, wallets and keychains, as well as collectable items such as mini-mug sets.
Partners have also revealed that other lines including hats, belts and greetings cards are also in discussion for production.
HMV and online retailers have been targeted as initial stockists, with partners planning to expand the range of outlets to include clothing stores in spring/summer 2010.