BOYS MONTH: Dork Hunters' growth continues - Licensing.biz

BOYS MONTH: Dork Hunters' growth continues

Strong audience ratings in a number of territories boost BKN property.
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UK, South African, Australian and Russian audiences are continuing to enjoy BKN's Dork Hunters from Outer Space, with the firm revealing new viewer share gains.

According to the company, the UK saw an audience share in excess of 38 per cent, gaining eight per cent over last week's figure.

Meanwhile, in South Africa, the show is getting a 44.8 per cent share of kids six to 11 on SABC1, and in Australia - where the show launched a week ago on Ten Network - it saw a time slot gain of 13 per cent in audience share for kids aged five to 12.

Finally, in Russia, across the first 15 episodes Dork Hunters achieved an average share of 43.8 per cent of kids aged four to nine, 46.6 per cent of kids aged six to 11 and 50.2 per cent of boys aged four to nine on CTC.

"We are extremely pleased with these ratings in multiple markets and the fact that Dork Hunters has found a core audience of kids and boys," said MD of BKN, Nicola Andrews. "It demonstrates that the humour inherent in the show transcends different cultures. The show has delivered consistently with each launch and we expect this to continue as we roll out worldwide."

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