BOYS MONTH: Gogo's growth shows no sign of slowing

More licensees and agents signed up for playground craze.
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Bulldog Licensing is certainly making the most of the current popularity of collectible figures Gogo's Crazy Bones, signing up more licensees while also sealing two major international representation deals.

Robert Frederick will be creating a range of stationery items including artist sets, diaries, ring binders and storage items, while retailer Woolworths has agreed to a direct deal for Gogo's t-shirts.

On top of this, Hy-Pro International will be rolling out numerous items including lunch bags, water bottles, wallets, balls and play tents next year.

Meanwhile, in Australia Wild Pumpkin will represent the brand and Moose Enterprises, one of the leading collectable firms in the region, will be handling distribution.

In Germany, Gogo's will be launched by CPLG, which is already working on a range of opportunities. "This is a massive opportunity in Germany," said MD Gerold Kolenbrander. "The incredible success of the brand in the UK and its history of success in the German market mean that licensees were already enquiring about the brand before we were even appointed by Bulldog."


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