BOYS MONTH: Groovy seals Bond deal with Eon

Firm to create signature range of barware, glassware and cocktail sets.
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Gift firm Groovy UK has inked a deal to create a new signature range of high-end barware, glassware and cocktail sets, inspired by the James Bond entertainment franchise.

The range will be launched in December, with the crystal glasses and barware being limited to a selective group of retailers in each country and available for 007 fans through a dedicated e-commerce site.

"I'm thrilled to be working with Danjaq on producing such a special range of signature barware," said Martin Butler, MD of Groovy UK. "The quality, design and presentation on the limited range embodies everything James Bond represents - intelligence, sophistication and confidence."

"As part of our ongoing licence strategy, we strive to bring unique equities to Groovy and James Bond provides an unparalleled partnership opportunity," added Kirsty Pollard, brand manager at Groovy. "What man or woman wouldn't want to have a drink with 007?"

Michael Tavares, licensing director at Danjaq, added: "This was the perfect collaboration for two companies that focus on innovation and quality. We're excited to be partnering with Groovy to create a signature limited range of James Bond inspired barware."


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