Holland Publishing's Little Star Creations imprint is to produce children's headphones and magnetic height charts for Ben 10 Alien Force, following a new deal with Turner CN Enterprises.
Products are due to launch in January 2010 and will be showcased at Toy Fair 2010, where Little Star Creations will be exhibiting for the first time.
"Ben 10 is an absolutely brilliant and bold brand which we are very proud to add to our dynamic portfolio," said Jonathan Holland, MD of Holland Publishing. "With a wide range of licences on board, Ben 10 provides an exciting offering that will allow young fans to enjoy engaging with their favourite character both on and off air.
"With the unique children's headphones as an industry first we look forward to really making some noise at Toy Fair in the New Year."
Graham Saltmarsh, licensing director for the UK, Benelux, Nordic and Israel, Turner CN Enterprises, added: "We're delighted to welcome Little Star Creations to the Ben 10 licensing programme."