BOYS MONTH: Ludorum adds more to Chuggington line-up - Licensing.biz

BOYS MONTH: Ludorum adds more to Chuggington line-up

Worlds Apart, Wesco, Ethos and Abbey Home Media join programme.
Author:
Publish date:
1_Ludorum, Chuggington.jpg

The Chuggington programme is continuing to swell, with Ludorum adding a raft of new licensees across a number of categories.

New partners include Worlds Apart (pop up play and ready beds), Abbey Home Media (audio books), Wesco (watches and gifts) and Ethos (personal care).

In addition, BBS has been appointed as licensee for party stationery throughout Continental Europe, while Hallsall has extended its agreement for Chuggington bikes, scooters, trikes, bike accessories and protective clothing beyond the UK. Products will shortly roll out in France, Germany, Austria, Switzerland, Italy, Iberia, Eastern Europe, the Middle East and Israel.

The new deals come on the back of the worldwide agreement with Mega Brands to produce Chuggington construction toys under its Mega Bloks brand. Product will roll out internationally from autumn 2011, hitting the US from spring 2012.

"We are extremely pleased to welcome our new Chuggington licensees on board," said Julian Day, VP consumer products at Ludorum. "Our new partners are highly respected in their own fields and their products perfectly complement the existing Chuggington range. We look forward to working with them in expanding the Chuggington franchise."

The brand now has 160 licensees, with the TV series having been sold to over 175 countries around the world.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.