BOYS MONTH: Mattel & WWE: A tight fit

We find out what the new master toy partner for WWE has up its sleeve.
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WWE is already one of the largest boy brands in the toy market and, from January 2010, its presence on retail shelves will undoubtedly get even bigger as new master toy Mattel begins its product roll out.

“WWE is a massive global brand, appealing to kids of all ages, so it is a great fit for Mattel,” marketing director Erica Zubriski explains.

To read the full feature, click here.

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