BOYS MONTH: MGL readies Hot Foot push

Art licensing company planning to make the most of upcoming sporting events to boost brand.
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UK-based art licensing company, MGL is seeking out further partners for its sports inspired Hot Foot property.

The brand uses street graffiti imagery and features skates, boards, scooters and other extreme sports. Its core target market is eight to 12 year old boys.

MGL - which is hopeful that upcoming sporting events in 2011, such as the Rugby World Cup, can give the Hot Foot property a boost - is seeking licensees in the back to school stationery, apparel, posters, toys and accessories among others.


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