4Kids Entertainment has selected three new licensing agents in France, Benelux and the Middle East to represent Yu Gi Oh 5D's.
CPLG will manage the brand in France and Benelux, Sinerji Reklam will handle Turkey, while Brand Licensing Israel will look after Israel.
Licensees have already begun to come on board in Israel. Toys & Brands has signed up to produce lunch boxes, toothbrushes, play mobile phones, dart boards, magic cubes, plus a line of toys and sports-themed products.
In addition, Mitos International is on board for a range of apparel and footwear, while Shoshi Zohar is handling dress-up.
Meanwhile, in Europe, Manifatture LINEA D is looking after apparel and footwear in Italy; Play Factory has magazines in France; Canadian Group has puzzles in Croatia; Editions Oberthur is on board for back to school in France and Sun Ce Products is handling the same category in selected Baltic and Middle Eastern countries.
"With CPLG, Sinerji Reklam and BLI on board, we are confident that Yu Gi Oh 5D's will enjoy great success in France, Benelux, Turkey and Israel," said Sandra Vauthier-Cellier, MD of 4Kids.