BOYS MONTH: New Euro partners sign up for Dinosaur King - Licensing.biz

BOYS MONTH: New Euro partners sign up for Dinosaur King

4Kids hires firms in the Netherlands, Portugal, Poland, Sweden, Finland and Norway.
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Four more licensees have joined the programme for 4Kids Entertainment property, Dinosaur King.

First up, Z Press will launch a Dinosaur King section in Kr@sh magazine in the Netherlands, while JM Inacio will come on board in Portugal for a back to school range which will include various bags, backpacks and trollerys, pencil cases, wallets and stationery sets.

Meanwhile, Class Investment in Poland is also launching a back to school line including books, bags, folders, wallets, rulers, pencil cases, pens, crayons, pencils, stationery sets, lunch boxes and water bottles.

Finally, Egmont has launched a Dinosaur Magazine across Sweden, Finland and Norway.

"These new partners add to an impressive list of Dinosaur King licensees across Europe," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment International. "The brand is a great success and we will continue to build on this across all categories."

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