BOYS MONTH: Our survey said... - Licensing.biz

BOYS MONTH: Our survey said...

We ask a range of boys aged two to 13 what licensed properties are currently hot in their world.
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To tie in with our look at the sector this month, we’ve put together our very own focus group and asked mums and dads of eight boys – ages ranging between two and 13 – what their kids are currently into and who their favourite characters are.

We then asked the grown-ups for their thoughts on licensed product in general.

To find out which brands came out on top, simply click here.

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