BOYS MONTH: Our survey said...

We ask a range of boys aged two to 13 what licensed properties are currently hot in their world.
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To tie in with our look at the sector this month, we’ve put together our very own focus group and asked mums and dads of eight boys – ages ranging between two and 13 – what their kids are currently into and who their favourite characters are.

We then asked the grown-ups for their thoughts on licensed product in general.

To find out which brands came out on top, simply click here.


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BOYS MONTH: Sector Guide Special

Ranging from pre-school properties such as Roary the Racing Car, Bob the Builder and Thomas the Tank Engine, through film properties like Batman and Star Wars, and more adult brands including Top Gear, Harley-Davidson and Stanley, Samantha Loveday takes a look at just some of the brands targeting the boys...

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Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019