Video games company THQ is to be the title sponsor of WWE's Survivor Series European Tour.
The 22-date live tour will promote the launch of the firm's WWE Smackdown vs Raw 2009 through a number of on-site marketing initiatives across several major European markets.
The sponsorship means that THQ could potentially reacg more than 200,000 WWE fans expected to attend the live events across the UK, Germany, Italy, France, Belgium, Luxembourg and Switzerland.
The firm is planning a host of brand activities tailored to each market, including ring branding, video game sampling, crowd announcements and competition tie-ins.
"Through our sponsorship of WWE's Survivor Series tour, we plan to bring even more to the experience of WWE fans attending a live event throughout Europe," said Richard Williams, director of European marketing at THQ. "We understand how much WWE fans enjoy being part of the action, and we are confident that our contributions will only enhance their level of interaction."
The Survivor Series tour kicks off on November 5th in Mannheim, Germany, running through until November 16th, where it ends in Dortmund, Germany.