Licensing International certainly proved to be worthwhile for Oxford Limited, with the firm having signed up Bradford License India as its new agent for the territory.
The company joins Performance Brands in Oxford's agent portfolio, which came on board to handle the UK and Europe in February.
"The retail landscape and infrastructure is developing rapidly in major cities across India, so it's a great opportunity to introduce the Oxford brand while new consumer markets are being established," said Chris Evans, MD of Oxford Limited. "Bradford License India has the specialist expertise to help us do that and we look forward to welcoming new licensees to the programme."
Chitra S Johri, VP of Bradford License India, added: "We at Bradford continue to witness the exciting and expanding nature of the Indian market. Properties as powerful as Oxford will help pave the way for licensing to become an established business model throughout India.
"Bradford's next step is to tap multiple product categories for Oxford especially apparel, educational toys, stationery, gifts and novelties, home linen and so on to draw possible synergies."