Moda Entertainment's licensing arm, LicenseBox is building a worldwide licensing and merchandising programme inspired by the life and literature of Dracula author Bram Stoker.
The firm has plans for all categories, with the full programme being unveiled in November as part of the anniversary to celebrate Stoker's birth.
The Bram Stoker Estate is run by his great-grandnephew, Dacre Stoker - co-author of the sequel to Dracula, Dracula The Undead - and his wife, Jenne Stoker.
She said: "Bram was a gentleman of solid character and integrity, unassuming but never dull. We look forward to celebrating Bram Stoker, the author and the man."