Brand & Deliver has implemented it plans to grow its licensing business with the appointment of a new licensing and sponsorship director.
Amelie Govett has stepped in to the newly created role, where she will lead the Hasbro, Fox Consumer Products and Sony Home Entertainment international accounts.
Govett will also work to drive new business in the licensing and sponsorship sectors.
She joins the team with plenty of industry experience, having spent seven years at Twentieth Century Fox as head of partnerships UK for Home Entertainment.
“I have known the team at Brand and Deliver for many years and I am delighted to have their support as I take on the challenge of growing the licensing side of the business,” said Govett.
Richard Barnes, managing director at Brand and Deliver, added: “Amelie brings with her a wealth of experience in licensing and brand promotion which will prove invaluable as we expand in this sector over the coming months.”