Warner Bros. UK has chosen Brand & Deliver to devise and create marketing promotions for Scooby Doo and Tom & Jerry throughout 2015.
Tom & Jerry celebrates its 75th birthday in 2015 while Scooby Doo is currently proving popular, holding the top spot in terms of DVD sales in the Family Entertainment category.
“We’re proud to be working with two such iconic family entertainment names”, said Rich Barnes, managing director of Brand & Deliver.
“With a number of new DVD launches across both titles throughout the year and the 75th anniversary of Tom & Jerry bringing vast opportunity for partnerships and licensing, now is the ideal time for brands to begin conversations.”
Vanessa Andreis, director of Promotions UK, Warner Bros, added: “Both Tom & Jerry and Scooby Doo have been on quite a journey since their creation back in the forties and sixties.
"We are looking forward to building a network of brand partnerships which will help keep these family favourites at the top of the DVD sales charts.”