Brand Extensions Russia JJP has been appointed to licence doll brand Kimmidoll in Russia and the CIS.
Kimmidolls are already well known in over 50 countries and have spawned several licensed products including stationery, fashion products, homeware and giftware.
There are Kimmidoll Junior toys for younger children and Kimmidoll Love for young tweens. Next year other sub-brands will emerge – Kimmidoll Baby and Kimmidoll Wisdom.
Brand Extensions Russia JJP was formed in December 2011 by JELC and PJB Brands. Kimmidoll is an Aird Group brand.
The Aird Group’s Damien Kenny said: “Kimmidoll has already become a must-have collection and brand in many territories worldwide, and as licensing opportunities expand in Russia and the CIS, we are keen to find the right partners to bring Kimmidoll to this exciting market. Brand Extensions understands the market, the brand and the enormous potential of both. We’re delighted to be working with them.”
Brand Extensions Russia director Jane Evans added: “The potential of the Kimmidoll brand and characters is very strong in Russia and the CIS, a market that is certain to be very receptive to this high quality, unique and beautiful brand.
“Bringing the Kimmidoll collection and its associated licensed output to this vast market is just the start of what we believe will be a long and very fruitful presence in Russia and the CIS for Kimmidoll.”
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