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Brand Licensing 07 'best ever' says Advanstar

Initial figures show seven per cent rise in attendance for Olympia trade show.

Author:: Samantha Loveday
Publish date:: Oct 5, 2007
Social count:: 0

Advanstar is celebrating a seven per cent increase (unaudited figures) in attendance at this year's Brand Licensing Europe show.

The company also secured a huge 30 per cent increase (again unaudited) in European visitors, reflecting the event's rebrand and the increased marketing and PR activity designed to make it more representative of the Euro licensing market.

A total of 189 exhibitors were on the show floor including the likes of Chorion, Disney Consumer Products, Global Brands Group, Hit, Lego Group, Marvel Entertainment, Sony Pictures Entertainment and The Licensing Company.

A record 87 exhibitors - a total of 56 per cent - had rebooked for Brand Licensing Europe 2008 by the close of the show.

"This year's event was absolutely fantastic for our exhibitors and visitors alike," said Helen Gardner, MD of Advanstar Communications. "There was a tangible feeling of excitement buzzing through the hall as thousands of industry professionals met, new properties were unveiled and deals being struck.

"We were particularly thrilled with the staggering increase in European visitors to the event, testament to the decicated marketing efforts which have taken place over the past 12 months. We can't wait for 2008."

Brand Licensing Europe 2008 will take place on October 1st and 2nd at Olympia's Grand Hall, London.

Initial figures show this year's event in line to equal success of 2007, which saw 5,488 head through Olympia's doors.

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Attendance record broken; overseas visitors up; European exhibitors up; boost from retail.

The Summit saw over 1,700 attendees head to Miami last month for the networking event, a five per cent increase on last year’s attendance.

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International visitors up 14 per cent; key exhibitors renew for 2011.

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Advanstar confirms show to run across September 28th, 29th and 30th at Olympia's Grand Hall.

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From the Landmark Hotel to Olympia, Advanstar's Brand Licensing show has been through many changes and it is now considered by many to be the definitive showcase for the European licensing industry. As it approaches its tenth birthday, Samantha Loveday asks some key execs for their views on the event...

Advanstar said that this year's Brand Licensing Europe was the best yet and the buzz certainly seemed to be back in Olympia's Grand Hall last month. But what did the exhibitors think? Did they achieve all they wanted to from attending? Samantha Loveday asks a selection...

But there's still time to register for the two-day licensing extravaganza to be held at London's Olympia.

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