BRAND PROFILE: 3rd & Bird - Licensing.biz

BRAND PROFILE: 3rd & Bird

We take a look at the licensing drive behind the pre-school hit.
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Josh Selig and his production company Little Airplane were already riding on a wave of success with The Wonder Pets when 3rd & Bird debuted on Cbeebies in July 2008.

It certainly isn’t your average pre-school show – 3rd & Bird is animated in the original photo-puppetry style created specially by the firm. It was also written and researched in both the UK and the US under the guidance of early childhood expert, Dr Laura G Brown.

To read the full brand profile, click here.

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Using a new style of animation, 3rd & Bird has become one of the most watched pre-school shows on Cbeebies. We find out more about the licensing drive.

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