BRAND PROFILE: Animal Planet - Licensing.biz

BRAND PROFILE: Animal Planet

We find out how Discovery Enterprises is looking to build up the brand's presence at retail level.
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Animal Planet is one of Discovery’s leading international channel brands, with the second largest distribution, reaching more than 200 million subscribers in over 170 countries.

Its wide audience base certainly makes it ripe for an accompanying merchandising programme, and, indeed, Animal Planet has existed as a private label brand for Toys R Us in the US for over a decade. Now, Discovery Enterprises is planning a major product roll out internationally – including the UK – lead by the feature plush, toys, back to school, publishing and interactive categories, targeting three to eight year olds.

To read the full brand profile, click here.

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