BRAND PROFILE: Barbie - Licensing.biz

BRAND PROFILE: Barbie

Kicking off our focus on girl brands, Licensing.biz looks at the last 50 years of the Mattel icon.
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Barbie’s arrival 50 years ago wasn’t just a product launch, it was part of, and a reflection of, a cultural change which saw young people assuming new significance and a new identity in the world and created a new toy concept and play pattern for girls.

Barbie was created after Ruth and Elliot Handler founded Mattel Creations in 1945 and was born 14 years later and unveiled to the world at the New York Toy Fair.

The inspiration for the doll came from Ruth’s daughter Barbara, who acted out scenarios with her friends using paper dolls.

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Barbie

Barbie?s arrival 50 years ago wasn?t just a product launch; it was part of, and a reflection of, a cultural change which saw young people assuming new significance and a new identity in the world.

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