“Batman is the only superhero without a superpower; under the costume he is a normal guy and this is something that fans of all ages can relate to and find appealing,” explains Paul Bufton, general manager of WBCP UK, to Licensing.biz.
Batman’s ability to connect with consumers across all ages and demographics is key to his longevity, Bufton believes. The latest incarnation of the brand – The Brave and the Bold – marks a departure from Christopher Nolan’s interpretation of the character in The Dark Knight. The new series is a more lighthearted, humorous take on Batman, which sees him teaming up with other super heroes from the DC Universe including the Red Tornado, the Blue Beetle and Aquaman.
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