BRAND PROFILE: Ben 10

We take a closer look at the leading boy brand and find out what's being planned next.
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“We always believed in the great potential of Ben 10, but the speed with which the brand has grown definitely exceeded all initial expectations,” Alan Fenwick, VP of Turner CN Enterprises explains to Licensing.biz.

Ben 10 launched on Cartoon Network across EMEA in 2006 and since then has consistently maintained the leading position both as top rated show on the channel (which reaches 55.5 million homes across EMEA) and on the firm’s websites (which receive an average of four million unique users every month).

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Ben 10

Launched in 2006, Ben 10 is now the benchmark in the lucrative boys licensing category.

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