Astley Baker Davies is on something of a roll at the moment. To start with, Peppa Pig is currently one of the most watched pre-school shows on television and looks likely to stay that way for some time.
The firm’s new offering – Ben and Holly’s Little Kingdom – kicked off on Nick Jr on April 6th, and the early signs are encouraging that it could be as big as Peppa.
At the heart of the show is a simple premise, and one which ABD is confident will resonate with viewers.
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