BRAND PROFILE: Beyblade - Licensing.biz

BRAND PROFILE: Beyblade

A huge success in the early Noughties, Beyblade is back. We find out how it's moved with the times.
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The first Beyblades were launched in Japan by Takara (now Tomy) back in 1999, before being introduced worldwide in 2001. The show aired in over 100 countries, with merchandise revenues exceeding $500 million, with over 400 partnerships worldwide.

Part of these revenues came from the sale of 150 million Beyblades worldwide. The success continued throughout the early Noughties, with the property becoming the number one toy in the US, Canada, Mexico, Australia, New Zealand, France, UK and Germany in 2002 and 2003. It was also voted Property of the Year in 2003 at what was then known as Brand Licensing UK, and Toy of the Year in 2002 and 2003 by the British Association of Toy Retailers.

And now, five years since the original, Beyblade is back and has been brought bang up to date to appeal to the boys of today.

To read the full profile, click here.

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Beyblade

A huge success in the early Noughties, Beyblade is back. We find out how it's moved with the times.

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