The idea for Brit Chicks – Eva, Mica and Honey, a girl group sensation and the first ever winners of Poptastika – was formed around four years ago. Initially, Brand Champions considered launching the property as an animation, but after carrying out research into its target demographic, the firm realised that girls aged seven and above are now spending more time online, chatting to their friends, downloading music or playing games. The plan now is for Brit Chicks to ultimately become a multiplatform brand, with the core element being an online virtual world, which launches in the UK on October 1st.
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